Here’s the song Tara came by to lend her vocal magic to. I’ve spent the last few mornings picking away at editing the recording footage I grabbed along the way, and as much as I’m trying to keep things under wraps until the album is finished, I can’t resist putting this one out there as something resembling an advance single.
The thing I can’t get over is how catchy it is. I didn’t go out of my way to make that happen…it just happened. Must be the groove. I blame the djembe and the shaker that almost looks like an edible pepper. They’re always up to no good.
Editing this was a bit of a pain in the posterior, with everything I had to find a way to fit in there. It was rewarding to see it all come together, though, and I think it’s one of the better editing jobs I’ve done along these lines. It’s always fun when your cuts move in rhythm with the music. It’s a subtle thing, but I find it makes for a video that feels like it breathes a little better.
Also, dig those pyjama pants. Lately I find myself doing a fair bit of recording in the morning, before I’ve put on normal people clothes for the day. When you’re recording drums at 9:43 a.m. the last thing on your mind is throwing on some jeans. Me wearing boxer pants in a video is nothing new, but I don’t think any pair has ever been given quite this much screen time. Maybe these ones are special.
While I’m proud of all the elements that make up the thick soup of this song’s sound, the real secret sauce is the Yamaha VSS-30. I swear it keeps finding new ways to sneak its way into a song and add the texture that’s needed. It’s ridiculous how useful and versatile a little “toy” keyboard from the 1980s can be. You can get so many different sounds just out of sampling a bit of Wurlitzer and warping it (which is what I did here).
In less pleasant news, here are some words I never thought I would type, say, or even think: I won’t ever do business with Minuteman Press again. I won’t even recommend them for the simplest of jobs. If you’re in Windsor and you have any printing needs beyond what you can do yourself at home, I urge you to go somewhere — anywhere — else.
Here’s the deal. In early 2003, when I first thought it would be worthwhile to try giving my CDs a somewhat professional appearance, Johnny Smith said, “I’ll take you to Minuteman Press. That’s where I get my business cards done. I bet they’ll be able to help.” And they did help, printing a two-sided insert I slipped like an embarrassed apology into the abomination that was the initial album art for OH YOU THIS.
In short order, Minuteman Press became my go-to place for all things related to album packaging. Over a period of sixteen years they printed the booklets and inserts for fifty different albums (that’s not a typo), along with two posters and a handful of redesigns when I decided I wanted to “reissue” something or print the lyrics for an album that got slighted the first time around.
In the beginning it was pretty clear they’d never done this kind of work before. The initial inserts (or “tray cards”, if you like) for NUDGE YOU ALIVE had only one tab with the album’s name on the spine instead of the traditional two, leaving one side of the CD jewel case bereft. For my part, I had no idea what I was doing when it came to arranging text and images. We both got better in a hurry. They started producing more professional-looking results with more experience, and I taught myself how to handle the layout side of things.
By 2010 we were a well-oiled machine. I started handing in polished image files with proper bleed lines instead of asking them to set things up for me, and Heather and I almost had our own verbal shorthand. She was always great to work with. If I still sometimes got inserts that were a hair too tall to fit into a jewel case and I had to take a little off the top with my own cutting board to compensate, it was a small price to pay for being able to give my albums the visual presentation I wanted on a DIY budget.
Heather left a few years ago. The people who stayed on still did pretty reliable work. Then the ownership changed altogether in late 2017, and every familiar face was gone.
The woman who took over the business was a great surprise. Her attention to detail was incredible, and the packaging for both the long-overdue remaster of YOU’RE A NATION and the Papa Ghostface sign-off WHAT WE LOST IN THE FLOOD came out looking better than I thought possible. It seemed safe to assume I could keep giving Minuteman Press my business forever.
Everything changed when I swung by a few weeks ago to have the booklets and inserts for MEDIUM-FI MUSIC reprinted. The woman with the great attention to detail was gone. Another woman she once referred to as her “colleague” was now running the show. I’ll call her Esmerelda, because it’s a world away from her real name and it sounds a little evil.
There was a disgruntled customer ahead of me in line, and she was giving Esmerelda the business. The conversation went something like this:
I paid a professional designer to put this flyer together. The printing is all wrong. The bleed lines are off, and there’s all this white space.
Yes. It’s like because the format we were like given. We can only like play with it so much.
No…this was done by a professional. There’s nothing wrong with it. Something went wrong with the way it was sized after I gave it to you. You’re the ones who made the mistake.
Yes. Like when you give it to us, like we can do almost nothing. You have to like give it to us in a different format.
My event is a few days away. I can’t use this. This is no good.
If you want to like give it to me in a different format maybe we can like fix it, but the way you gave it to me there’s nothing we can do.
Put that on a loop for about ten minutes and you get the idea. The Smithster and I got tired of waiting after a while and turned to leave.
“No, no,” Esmerelda said.
“We’ll come back tomorrow,” he said.
“No, I can wait on you.”
She slid a smiling man with grey hair into her place and took my order. I gave her my original materials and asked for another thirty copies of each. She said she’d call me in a day or two to come look at a proof, and then she’d print it. Easy as cake.
More than a week went by. There was no phone call. I called them and got Esmerelda’s son on the line. He talked to me as if he was the new graphic designer of the operation. He told me my file of sixteen years — once a monster of a thing — was now all but empty, and almost none of the work any of the previous employees had done for me was in there. I would have to give him the art files for these booklets and inserts, and they would have to be printed from scratch.
I dug up the old art files from early 2011, dumped them onto a flash drive, and brought them in. Son of Esmerelda told me he would email me a proof later that day. He did no such thing. The next day I popped in to see my proof. It wasn’t ready.
“Oh, he had some car trouble,” Esmerelda said. “He told me he’s going to send you an email tonight. Like a hundred percent, for sure he’ll do it tonight.”
He did not, like a hundred percent, for sure, email me anything.
I came back the next day.
“I was just going to call you,” Esmerelda lied.
She printed up a proof for me. The insert looked fine. The smiling man stood there staring at the song titles, looking bewildered. I like to think “Taylor Swift Sings Death Metal in My Dreams” gave him a brain cramp.
The booklet wasn’t fine. It was a mess. The image and text on the cover were both too small. Inside, the size of the font increased and decreased five or six points at a time from one page to another. I always make sure to keep the font size consistent through all my image files, so it was a bit of shock to see things looking so out of whack.
Esmerelda’s explanation: “Yes. You gave us JPEG, and like we can do almost nothing. If you give it to me in like a Word document, then I can like size it myself and everything will be like perfect.”
For nine years JPEG files were never an issue. All Son of Esmerelda had to do was drag and drop the image files into whatever program he was using and make sure they were the right size. Instead, he took it upon himself to increase the size of the text on every page that had any appreciable amount of white space. Of course, Esmerelda wasn’t about to admit it, and he wasn’t around to answer for his screw-up.
She said she would email me a proof once I sent her the lyrics in a Word document. I sighed, went home, and put together what she said she needed. I emailed it to her the next morning. She didn’t email me back.
Thursday was the day of reckoning. I showed up to ask what the hell was going on. Son of Esmerelda looked horrified when he saw me walk in the door. He ducked into an office as fast as he could, where I assume he watched videos of dogs slobbering in slow motion while contemplating the nature of existence.
“Our server has been down all day,” Esmerelda said. “We haven’t been able to like do anything. But we almost have it like fixed now. If you come back at 12:30, I’ll have it for you. You don’t need to call. Just come back around 2:00 and it will be ready.”
Not just anyone can make an hour-and-a-half leap like that almost in the middle of a sentence without even acknowledging it. I had to genuflect in respect.
I should pause to tell you Johnny Smith was with me for each of these visits, and he noticed Esmerelda had a habit of looking at him instead of me when we were talking to each other. It was weird.
A little after 2:00, we came back.
“I just printed it,” she said. “I’ll have it for you in a moment.”
In a virtuoso display of lying to someone’s face and assuming they’re too stupid to notice, she walked a few feet to a printer and proceeded to print what she told me was already printed.
She brought the pages over, and I saw my body text in the booklet had morphed from Bookman Old Style into Arial.
“You changed the font,” I said.
“Yes. It’s much clearer now.”
“No,” I said, opening the original booklet to show her. “This is the font I used. See? I used the same font in the Word document I sent you, because that’s the font I want.”
“Yes,” she said. “It was Times New Roman. I changed it to Arial, but I can just like change it back. I just thought it looked better like this.”
“It wasn’t Times New Roman. But you know what…let’s do this. The other part that’s fine — the insert? Let’s go ahead and print that, and forget about the booklet.”
“No,” she said. “I can change the font back.”
“I’d like my original booklet back please, and we’ll just print the one piece that doesn’t have any problems.”
“I’ll just change the font back.”
“No. It’s been one thing after another. I don’t want to do this anymore.”
“Yes, but I’ll just change the font.”
Right here is where Johnny Smith took it upon himself to break the loop of stupidity, slipping into what I can only call “Punisher Mode”. He told Esmerelda we were done. She tried to come up with some bullshit. He told her to give me back my original booklet and insert. She wouldn’t budge. He had to cut her off at least ten times before it sunk in for her that this was one person she wasn’t going to be able to wear down with smiling condescension. She gave me my booklet and insert back, said, “Well, I’m very sorry to hear it,” and we walked out.
I’ll never set foot in that place again. I wouldn’t be surprised if they’re out of business a few months from now. Word spreads fast, and awe-inspiring incompetence is not something most people look for when they need something printed.
It’s a shame. Once upon a time there were some good, honest people working there who did fine work. Not anymore.
We made a list of about half a dozen other local printing businesses to try. I brought the packaging for STEW to A&A Printing so I’d have something to offer as a sample. The manager came out to talk to us and I asked a bunch of questions. He told me they had a lot of experience doing CD-related work. PDF files were the best format for them. They would have a proof for me the same day I brought in my art files, the job would be finished the day after that, and for fifty each of these two pieces of packaging I could expect to pay a little over a hundred bucks.
Sounds almost too good to be true, doesn’t it?
He said all the right things. There didn’t seem to be any need to check out any of the other places on our list. On Friday, around noon, I spoke with a woman at the front desk. I asked if I could have a lyric booklet and a separate insert made, and presented her with samples of the original pieces (again for MEDIUM-FI MUSIC) and the relevant PDF files on a flash drive. She told me she would have a proof ready for me in two hours and she would call when it was finished.
Something I’ve learned: when someone tells you they’re going to call you for anything business-related, they’re almost always lying. We came back at 4:00 and a different woman claimed she’d called us to let us know the files I provided didn’t work. When we told her we never received a phone call, she said, “Well, I was trying to call you.” That made for two lies in less than ten seconds, unless in her mind “trying” meant “thinking about maybe doing something and then not actually doing it”.
She invited us into the work area and brought me over to her computer, where she showed me the files wouldn’t work when she tried to open them.
“I don’t understand,” I said. “I saved them all as PDF files. That’s what the manager told me to do. He told me that was the best format for you. Everything worked fine on my computer.”
She started laughing.
“Why are you laughing?” Johnny Smith asked her.
“Because the manager told you to do that, and the files don’t work.”
“What about that is funny?”
She didn’t have an answer.
Pro tip: laughing at your customer’s misfortune isn’t a great way to get their return business.
The woman who took my order earlier in the day tried the flash drive on her computer. She had no problem opening the files. Way to troubleshoot, people! She told us if we could wait five minutes in the other room she would print up a proof.
Half an hour later she had a sheet printed out to show me the paper stock they were going to use for the booklet. She said the binding would take three hours to do and she didn’t realize there were so many pages.
Johnny Smith told her we’d just left a printing business after sixteen years because of mishaps and miscommunications like this. She apologized and let loose with a stream of excuses. They had a lot of unexpected cutting work that day. There was more work involved in putting the proof together than she thought there would be. The printer jammed. She thought the booklet was a flyer with no pages in it (the second you touch or even look at the booklet, it becomes clear it isn’t a flyer).
She said she would work on it over the weekend and call us on Monday whether the work was done or not.
Believe it or not, on Monday there was a phone call. We came in to look at the proof with some sneaky feelings of optimism. Those feelings were dispelled soon enough.
The woman who showed me the initial printout wasn’t around. The one who laughed at us was there instead. She showed me a booklet that had the font at the right size throughout, but the print quality left something to be desired. The printout I was shown on Friday made the text look nice and smooth. Now it was bleeding all over the place. The text on both spines of the insert was way out of alignment, and instead of fixing it themselves she and the manager told me it was my job to edit the image file, guessing at where they needed it to be. I’ve been doing this long enough to know where the text is supposed to go. This was their mistake, not mine.
Worst of all was the cost. Because there were a few extra pages in this booklet, the price I was quoted on Thursday tripled.
The woman asked for a 50% deposit. I gave it to her and left feeling defeated. Over the next few minutes my attitude shifted from just wanting to get the booklets and inserts reprinted, to thinking this was more of the same garbage and I didn’t want to eat it anymore.
We went back. When I brought up the bleeding, the laughing lady said she could try lightening the text to see if that helped. I told her the price was another sticking point. She disappeared into the back of the work area for a while, and when she came back she said the manager was willing to come down almost a hundred bucks. If you can afford to do that, either your profit margin is sickening and you’re cheating people out of their money, or your business isn’t as prosperous as you’d like your customers to believe it is. Either way, it wasn’t good enough.
I asked for my money back and we left. They still have my memory stick and original lyric booklet. I need to get those back sometime this week.
Instead of trying more local printing places I thought I’d contact a business that makes album packaging full-time. I sent an email to someone at Duplium, which is where Ron got Tobacco Fields manufactured. The lyric booklet for that album came out looking great. While I’m waiting to hear back from them, I might email another place in Canada that does similar work. I prefer to be able to go in and see a proof in person, but if I have to go through something like this again on my way to finding someone in Windsor who knows what they’re doing, I think I’m going to tear my own face off.
Hopefully something good shakes loose. I’m running low on booklets and inserts for a good half a dozen albums, and I’d like to be able to get more of them printed somewhere.